12 June 2023

James Frew signs primary shirt sponsorship deal

James Frew Ltd is pleased to reveal that the company has signed a deal to become Kilmarnock FC’s new primary shirt sponsor.

The partnership will see the company logo proudly displayed on the front of men’s first-team, reserve and under-18 jerseys as part of an exciting three-year agreement.

Supporters of the club for more than 30 years, the company has always held a special place in the Killie family. James Frew Ltd is also the parent company of last season’s sleeve sponsor, GasSure, which has been a long-term partner of the club.

Previewing the partnership, James Frew Ltd’s Managing Director, Roddy Frew, commented: “As a lifelong Kilmarnock FC supporter, I was immensely proud when our GasSure brand first appeared on the shirt sleeve. The opportunity for James Frew Ltd to be on the front of the shirt is an absolute dream come true, an amazing platform to launch our new branding, and continues our long-standing partnership with the club.”

“We are so excited to see the team wearing the new kit and can’t wait for the new season to kick-off!”

Kilmarnock FC Director, Billy Bowie, added: “In recent years, we’ve worked hard to establish strong relationships with local businesses who are truly invested in the club’s long-term success.

“Bringing a passion for both club and community, James Frew Ltd embody exactly the type of partner that we aspire to work alongside. Both BBSP and James Frew Ltd are two of the area’s largest employers, and their dedication to support the local community is paramount in everything they do.

“We’re fortunate that our previous principal shirt sponsors were part of a trophy-winning campaign, so we hope to deliver Roddy and his team with their own iconic moment of club history. It’s an extremely exciting time to welcome them on board as we build on a period of record shirt sales.”

James Frew Ltd will be officially unveiled as front of shirt sponsors when the 2023/24 home and away kits are released within the next couple of weeks, prior to the school Summer holidays.

More News

News

John Barbour Retires

After an incredible 40 years, John Barbour has officially retired from James Frew.
Read More

News

James Frew Supports Annual Pensioners’ Day Trip with Community Benefit Donation

James Frew has proudly supported Larkfield Housing Association’s annual Soup and Blether pensioners’ day trip.
Read More

News

Congratulations Coby

We are incredibly proud of Coby McCann, our talented apprentice, who took part in the 2025 Scottish Plumbing Apprentice of the Year Competition.
Read More